your soul deserves safer choices
Skincare. Snacks. Supplements. Cleaning products. What's actually in them? ruh analyzes ingredients in real-time—flagging allergens, hormone disruptors, and PFAS before you buy.
What is ruh?
ruh is a Chrome extension that brings AI-powered product safety analysis directly into your shopping experience. No more opening new tabs, copying ingredient lists, or spending 15+ minutes researching if that serum, foundation, or face mask is safe for you.
The moment you visit any Amazon product page, ruh automatically:
- Scrapes ingredients from the product listing
- Analyzes each ingredient using the smartest AI with live web research
- Identifies harmful substances including allergens, PFAS compounds, and toxic chemicals
- Calculates a 0-100 harm score with clear risk classification (Low/Medium/High)
- Displays detailed breakdowns in an elegant sidebar—right on the product page
All of this happens in under 3 seconds, and results are cached for 30 days so repeat visits are instant.
Personalized to you. Tell ruh about your concerns—acne-prone skin, hormonal sensitivities, allergies, pregnancy—and get analysis tailored specifically to your body. No generic advice. Just what matters to you.
because ingredients shouldn't be mysteries
of us have PFAS in our blood
Linked to acne, hormonal disruption & fertility issues. They're hiding in your skincare, makeup, and clothes.
minutes wasted researching
Researching safety shouldn't take longer than shopping itself.
real-time tools exist
Until now. Safety analysis at the moment you're making decisions.
from curiosity to clarity in three seconds
See ruh in action analyzing a real product. Watch how it transforms complex ingredient lists into clear, actionable safety insights.
Your product safety companion on every Amazon page.
How it works
Browse Amazon
Visit any product page like you normally would. ruh automatically detects when you're looking at a product.
AI Analysis
Our AI scrapes the ingredient list, searches medical databases, and analyzes every component for safety concerns.
Instant Results
A clean sidebar appears with your harm score, allergen warnings, PFAS detection, and detailed ingredient breakdowns.
everything you need to shop safer
Real-Time Analysis
Instant safety assessment while browsing Amazon. No copy-paste needed.
Personalized Analysis
Tell ruh your concerns—acne, allergies, hormones—and get insights tailored to your body.
Allergen Detection
Automatically flags 8 major allergens with severity levels.
PFAS Screening
Detects forever chemicals linked to acne, hormone disruption, and fertility issues.
0-100 Harm Score
Clear safety rating with color-coded risk levels. No guesswork.
Smart Caching
30-day result storage means lightning-fast repeat views.
Detailed Breakdowns
Scientific citations and toxicity explanations in plain language.
Deep Research
Reviews, Reddit threads, and scientific studies—all synthesized in seconds.
built by someone who cares, not a corporation
After watching family members struggle with allergic reactions and reading countless labels without understanding the real risks, I built ruh. This isn't a startup trying to scale—it's a tool I wish existed when my family needed it.
The name "ruh" means soul or essence in multiple languages. Pronounced "rooh."
protect what matters most
Join 500+ people making safer choices every day.